Mastermind has always been about more than the music. It is culture, community, energy and generations coming together.
We work with partners that understand that connection and feel genuinely at home alongside the Roadshow.
First produced in 1972, Supermalt grew across Africa, the Caribbean and the UK, becoming a familiar part of Afro-Caribbean homes, celebrations and social occasions.
That connection across generations makes Supermalt a natural fit with Mastermind — a brand with its own heritage standing alongside a Roadshow built on music, community and Carnival culture.
SOUL • R&B • HIP HOP • CARNIVAL CULTURE
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